Street Fighter Film Synopsis was the most-read story on Bleeding Cool yesterday, again. Lying In The Gutters is the daily ...

Whether it was the anime, the video games, or the card game itself, Yu-Gi-Oh has been a pop culture staple for over 25 years. Today, it remains one of the most popular and enduring trading card games ...

The toy giant is exploring new ways to connect with families and fans beyond its classic products. Mattel reported its third-quarter earnings in October, prompting a negative market reaction, as the ...

Every once in a while McDonald’s brings a Happy Meal toy so good even adults are out to get theirs, and that’s exactly what’s happening here with Yu-Gi-Oh! and Hello Kitty’s latest collaboration. Here ...

Mattel, Inc. faces significant headwinds, with Q3 results showing declining core business, pressured margins, and guidance that appears difficult to achieve. MAT's Dolls and Preschool segments saw ...

Mattel Inc. and Hasbro Inc. will produce toys, collectibles, games and role-play products based on Netflix Inc.’s popular KPop Demon Hunters film. The first products from the collaboration will be ...

Mattel and Roblox Corporation unveiled a broader partnership to launch multiple standalone games on Roblox built around Mattel’s flagship brands, starting with a new Monster High experience arriving ...

Yu-Gi-Oh Early Days Collection is back on sale for its Prime Day price at Amazon. While supplies last, Nintendo Switch users can pick up the 14-game retro compilation for only $20. Amazon's promotion ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Mattel is leaning all the way into Oz this summer. Also joining ...

Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical's second act. Reading time 2 minutes Let us be glad; let us be grateful ...

Andrew McStay is funded by EPSRC Responsible AI UK (EP/Y009800/1) and is affiliated with IEEE. Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it – be it through ...