In big letters across the front, the jacket read “GLORIA,” an apparent reference to his song with SZA by the same name. SZA performed alongside Lamar during the Super Bowl LIX show.

Feb 9, 2025; New Orleans, LA, USA; Recording artist Kendrick Lamar performs during the halftime show of Super Bowl LIX ... that had people talking was his jacket, which contained an Easter egg ...

Lamar sported quite the look during the Super Bowl 59 halftime show, striding onto the stage in a sapphire varsity jacket. The lettering that scrawled across the sheath featured a familiar message ...