In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

From the Heat’s Vice Nights bangers to France’s 2022 World Cup grails, we’re running through all the sickest, slickest, most ...

Super Bowl LIX will feature a logo created by a local New Orleans artist, a first for the NFL, and how that affects how much ...

", "content_text": "Happy Amazon Prime Big Deal Days, Eagles fans.\nThe Philadelphia Eagles are ready to return from their bye week off and will face the Cleveland Browns soon… and just like the birds ...

Go here for: A variety of Detroit Lions T-shirts, sweatshirts, hats and beanies. While Born in Detroit co-owner Anthony Tomey said the company is prepared to meet demand, Born in Detroit has sold ...

Tech officials have been brainstorming new ways to raise money in anticipation of college-sports programs soon entering an era of revenue sharing. If a federal judge gives final approval to the ...

The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its athletic ... in college and professional sports right valuations.

(Photo by Jess Mancini) Diane Rock of Rock Box of Beverly. BEVERLY — A Beverly sports apparel shop started as an idea that has grown to be a supplier for local high schools. Diane Rock of Rock ...

The group has signed several PGA Tour stars to apparel deals including Joel Dahmen and Beau Hossler. "The goal for Good Good at the end of the day is we want to be a top five brand in golf," founder ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Golf has seen an evolution, like many sports ... some of the biggest names in the apparel space are working on our team. This is not just us slapping our logo on some product out of a catalog ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...