When we are upset about a significant change in our lives, our discomfort is often attributed to a preference for the status quo. When I cried in my dorm room after my parents dropped me off at ...

PHOENIX — The Phoenix Mercury has unveiled redesigned logos for the team's first-ever rebrand, honoring its legacy and embracing the future. “The new branding represents the Mercury’s championship ...

On Monday, Phoenix revealed a complete rebrand, sharing an updated logo and word mark. Courtesy of the Phoenix Mercury As one of the WNBA’s eight original franchises, the Phoenix Mercury have ...

With its 30th birthday looming, the Phoenix Mercury pondered major changes. The original WNBA franchise, one of four still in existence, announced those on Monday with the team’s first-ever rebrand ...

Feel free to connect with him or check out his work. He's everywhere — Upwork, YouTube, Spotify, SoundCloud, Collider, LinkedIn, Instagram. Generate a summary of this story HBO CEO Casey Bloys is ...

Beth Forester is CEO of Animoto, a video creation platform, with 20+ years in marketing, leadership, and building customer-first products. I thought the hardest part of rebranding would be making ...

Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the rebranding of Cracker Barrel — something the mainstream ...

Following up on their successful festival and awards presentation in 2010, Vimeo has at last announced their follow-up event to be held sometime in 2012. Starting today, the online video website — a ...

On November 14, Defense Secretary Pete Hegseth, screwdriver in hand, helped Pentagon facilities personnel install two new signs that read “Department of War.” After affixing the sign to the outside of ...

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MSNBC officially rebranded to MS NOW, which stands for My Source for News, Opinion and the World, on Saturday. The name change, which was announced in August, comes as the cable network moves to a new ...