Senior leaders in the women's sportswear and swimwear industry face ongoing transformation fueled by shifting consumer expectations, new technologies, and heightened sustainability requirements.

High summer and beauty trends for poolside and seaside this summer. It's all about looking great and feeling confident.

The creative director and co-founder looks back on 10 years of Hunza G, her dedication to inclusivity, and more for ELLE’s ...

Four heatwaves led to record sales of swimwear as the traditional summer months waned, up 18% in September and 28% in October ...

Stunning motorsports star strips down from firesuit to ‘daring’ skimpy swimwear for SI Swim originally appeared on The ...

A scorching summer, the highly anticipated Oasis reunion tour, and persistent cost-of-living pressures significantly shaped ...

This article was originally published on www.swimsuit.si.com as Tyra Banks Proves Primary Colors Are Always a Swimwear Staple ...

Bonnie Blue ’s Bali trip went from a social media stunt to an actual scandal in record time. After a fake arrest earlier this ...

Women over 60 have a way of choosing swimwear that looks confident, elegant, and effortlessly comfortable. After watching and learning from them, I narrowed down the nine styles they wear that truly ...

It may be surprising to hear that for the past 10-15 years a worldwide revolution has been developing in breast augmentation surgery.

Little Foot is a near-complete Australopithecus skeleton — the most complete ever discovered — from South Africa. Researchers ...