DAX US has named Jennifer Tang Senior Vice President of Programmatic as the digital audio ad firm expands its programmatic strategy.

The A.I. era of campaign advertising seems to be upon us — and it’s a pretty fast-moving and complex situation. Fortunately, ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

New research from Peer39 shows signal poverty, not scale, is the core issue holding CTV back CTV's troubles came about ...

Floodlight reports several brands, including Target and Williams-Sonoma, are testing ads in ChatGPT's pilot, focusing on consumer intent.

In this Q&A, John Matthews, executive director of advanced advertising at Foxtel Media, discusses the democratising power of programmatic for live sports. Matthews, who brings buy-side experience to ...

Sen. Michael Azinger has written a passionate op-ed in these pages about protecting West Virginia taxpayers from wasteful ...

Many advertisers are looking at alternative channels with growing interest as micro communities emerge as a particularly compelling option for brands that want to stand out from competitors and forge ...

The Trade Desk (NASDAQ: TTD) stock has taken a massive beating in the past year, losing 66% of its value as of this writing due to the company's slowing growth and the rising competition that it's ...