In case you missed it, Cracker Barrel, the Tennessee-based restaurant chain known for its country store and Southern cooking, ...

To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the ...

Cracker Barrel's new logo led to its stock plunging on Thursday. CBS News' Jericka Duncan reports. During a visit to Taiwan, ...

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant announced an unexpected rebrand ...

The backlash in conservative spaces has been swift, with people taking begrudgingly to social media to express their ...

The Blaze, a news site followed by a who’s who of MAGA figures, including Georgia Congresswoman Marjorie Taylor Greene and ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

Cracker Barrel has been working on a wider rebrand for some time. Beyond a new logo, that’s included remodeling its ...

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by ...