Cracker Barrel's new logo led to its stock plunging on Thursday. CBS News' Jericka Duncan reports. During a visit to Taiwan, ...

To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the ...

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

The nationwide restaurant and country store, known for its nostalgic charm, recently unveiled a simplified design that drops ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Cracker Barrel has unveiled a new logo, but the rebrand is not sitting well with many of its customers. CNN’s Laura Coates ...

At the heart of the changes was the removal of a man leaning against a barrel and the phrase "old country store" from the ...

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by ...