Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo.

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

After a rough few days, the major indices are in the green this morning. Nasdaq futures are up 36. Dow futures are up 124, ...

At the heart of the changes was the removal of a man leaning against a barrel and the phrase "old country store" from the ...

Cracker Barrel logo change sparks backlash; stock dives 7%, erasing $100M. Steak N Shake slams the rebrand. What’s next?

Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its ...

Cracker Barrel has unveiled a new logo, but the rebrand is not sitting well with many of its customers. CNN’s Laura Coates ...

Cracker Barrel Old Country Store rolled out a controversial new logo this week featuring a text-only design that removed the iconic barrel and old-timer figure that adorned […] ...

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

Restaurant chain accused of going ‘woke’ and ‘scrapping a beloved American aesthetic’ by simplifying branding to remove ...

Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain's new logo now ditches ...