The Director’s Cup is awarded annually to the nation’s most successful intercollegiate athletic programs during a given ...

The Tennessee football program finished the 2024 season with a 10-3 record and reached the College Football Playoff for the ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...

Georgia athletics and Learfield have launched a new Name, Image and Likeness (NIL) partnership, the university announced ...

Tennessee AD Danny White had his bonus cap doubled. Now he's cashing in with $600,000 in incentives. Here's his bonus ...

The Auburn Tigers' athletic department finished 19th in the all-sports standings known as the Learfield Directors' Cup.

USF captured AAC titles in volleyball, women’s basketball, softball, and men’s indoor and outdoor track this past school year ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

Boise State will have to settle for second place among Mountain West Conference teams in the 2024-25 Learfield Directors’ Cup ...

Virginia swimmer Gretchen Walsh won the Honda Cup, given annually to the country's top female college athlete, on Monday ...

College sports has officially entered its revenue-sharing era, putting away the concept of amateurism for good. Schools can ...