Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

Josh Whitman has emerged as a thoughtful and forward-thinking pace-setter at the national level.

With revenue sharing now in effect, UGA and other schools face roster limits, legal risks and new NIL strategies under the NCAA’s new model.

College sports has officially entered its revenue-sharing era, putting away the concept of amateurism for good. Schools can ...

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...

New collegiate athletic stipulations from the House settlement begin on Tuesday, July 1 -- here is what it means ...

Brandon Lee and Barry Odom go back a few years. Their connection at Mizzou forged a career path that led Lee to serve in Odom ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

FARGO, N.D. (Valley News Live) - The North Dakota State University athletic department has notified the NCAA that it will opt ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

The Georgia Bulldogs are already making changes as they have launched a brand new partnership with Learfield. Learfield will ...

Georgia athletics and Learfield have launched a new Name, Image and Likeness (NIL) partnership, the university announced ...