In a year of great success for many Tennessee Vols sports, Kim Caldwell stood out for what she did with Lady Vols basketball ...

Did you feel different when you woke up this morning? The air taste sweeter, the sky a little brighter? Okay, probably not, ...

Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

With revenue sharing now in effect, UGA and other schools face roster limits, legal risks and new NIL strategies under the NCAA’s new model.

Josh Whitman is underpaid. Actually, no salary number matches what he has done in bringing Illini athletics out of the COVID-19 pandemic into a new era with full-flapping wings. As it stands, only ...

College sports has officially entered its revenue-sharing era, putting away the concept of amateurism for good. Schools can ...

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...

Brandon Lee and Barry Odom go back a few years. Their connection at Mizzou forged a career path that led Lee to serve in Odom ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

FARGO, N.D. (Valley News Live) - The North Dakota State University athletic department has notified the NCAA that it will opt ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

The Georgia Bulldogs are already making changes as they have launched a brand new partnership with Learfield. Learfield will ...