All are launching this fall as the luxury brand introduces La Beauté Louis Vuitton, with McGrath as the house's first cosmetics creative director.

Louis Vuitton, the world's biggest fashion label, will begin selling beauty products this fall and has tapped British makeup artist Pat McGrath to lead creative direction for the new venture, expanding its offer as the industry seeks new avenues of growth to offset a current slump.

This is just the beginning,” McGrath tells Vogue mischievously. “We are setting a new standard in luxury beauty.”