This article explores four key methods—prompting LLMs, building retrieval-augmented generation (RAG) systems, fine-tuning ...

The paper concludes that "organizations must recognize their accountability for the actions of AI-powered virtual influencers ...

The narrative has evolved. Instead of seeing AI as competition, businesses are acknowledging the potential for AI-human ...

In the constantly changing world of digital marketing, predictive analytics and AI have emerged as fundamental tools for ...

The global AI in marketing is projected to reach $26.99 billion by 2025, growing at a CAGR of 25% from 2025 to 2030, ...

AI has grown from being a facilitator to becoming a strategic differentiator that can revolutionize the way businesses engage with their target market.

Generative AI has made marketing easier than ever before. As a marketer, you don’t have to spend hours creating content, ...

AI agents in Indian ad marketing by 2025 will revolutionize personalization, customer experience, and reshape the marketing ...

A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.

Artificial intelligence is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns.

It’s 2025 and Machine Learning is in full swing and the hot topic at every marketing conference across the globe. The rise of AI-powered martech (marketing technology) promises to make advertising ...