Anyone paying attention to college basketball knows that recruiting has fundamentally changed. In today’s increasingly ...

During the second day of the NFL Draft on Friday, April 25, the Wisconsin Interscholastic Athletic Association (WIAA) held ...

Kentucky basketball isn’t just aiming to keep pace in the ever-evolving NIL era — it’s making a power move to stay ahead. In ...

To play or not play? That is the question for college football coaches considering spring games in this new era of college ...

College football superstar Shedeur Sanders fell deep into the 2025 NFL Draft, and it certainly cost him quite a bit of money.

In a transformative shift that could redefine the structure of college athletics, the University of Kentucky has become the ...

In a 293-108 vote, representatives of WIAA member schools approved an NIL provision at the organization’s annual meeting in ...

The premier business information and networking series in Southeast Wisconsin. It presents CEOs and other top business ...

One perk of NIL deals is that more college athletes are staying in school instead of going professional immediately, ...