Direct-to-consumer cookware brand HexClad is running its first-ever Super Bowl commercial with a spot featuring Gordon Ramsay and Pete Davidson. The ad, called “Unidentified Fry ...

Working with Uncommon, the brand releases a series of ‘whistleblowing’ white papers at thetruthshouldbeordinary.com ...

Super Bowl commercial likability, what DeepSeek means for marketers, macroeconomic news and data in a nutshell, and more.

So, if not joy, then what else? A brand can be positive as long as it also has a reason to be, but other emotions can get us to engage. Confrontation, vulnerability, mockery, anxiety and brutal ...

By mapping your workflow, automating repetitive tasks, reorganizing into functional domains and standardizing the basics, you ...

Agency news to know this week including Alaska Air Group’s roster, Terri & Sandy’s anti-holding company take and more.

The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the ...

The Super Bowl spot is just part of the media mix promoting the Chocolate Lava Big Cup. Reese’s introduced volcano imagery as ...

Smoothie King hired Claudia Schaefer as chief marketing officer, bringing her back into the quick-service space after an ...

Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative agency roster, Ad Age has ...

A few highlights: CarGurus says, “When you’re ready to sell, CarGurus is a big help.” Italian actor/model Michele Morrone and British TV presenter Maya Jama help Dolce & Gabbana hype Devotion, a ...

Among today’s creative highlights, we have Super Bowl teasers for Bosch, Mountain Dew and Squarespace; Netflix’s big new global spot from Wieden+Kennedy and Megaforce; and Twix’s plan to have you ...