From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’ and where efforts should be focused in ...

Sponsorship has long been a means for brands to obtain reach and diversify their audiences, from the wealthy ancient Greeks ...

According to the WFA (World Federation of Advertisers), out-of-home ad spend was down by 49% for the first half of the year, and is 39% down on planned spend for the second half so far. As VIOOH’s ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

This came just three years and four months after her company, Kylie Cosmetics, was founded in November 2015. However, the phrase ‘self-made’ in this context is certainly debatable given her familial ...

But it continues to be true, and thousands of businesses across the world have been forced to grapple with what it means for how they make money. With ‘business as usual’ completely out the window, ...

Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product development, to the ...

According to a new report, both companies and agency clients have a greater focus on customer acquisition than retention (44% vs. 16% for companies and 58% vs. 12% for agency clients). Just 40% of ...

Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds. The Covid-19 pandemic has certainly brought the importance of ...

The pharmaceutical industry hasn’t always been quick to adopt new marketing trends. Caution over messaging and constraints such as regulatory restrictions have contributed to a hesitancy in trialling ...

Packaging copy has gained a bad reputation in the past few years, mainly due to the rise of ‘wackaging’ – i.e. the overly-friendly and almost sickly-sweet style of language used by Innocent and Ella’s ...

A growing roster of brands has begun to experiment with influencer marketing on LinkedIn, which is a small but fast-growing option for companies looking to reach a professional audience. One such ...