McLaren Racing has announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognised icons of speed and making Sega the official gaming partner of McLaren ...

Bluey is dominating the pre-school book charts with consistent top rankingsincluding World Book Day 2025 best-seller, Bluey’s Little Book.

BBC Studios has added 30 new partners across North America and Latin America to provide families with more unique ways to engage with Bluey.

With the release of the live-action Lilo & Stitch movie just around the corner, Gill Archer and Nigel Cook tell Toy World all about the property and its popularity.

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months.

Brands with Influence has agreed a deal with Amscan International for best-selling global book franchise Diary of A Wimpy Kid.

The FAO Schwarz pop-up featured products from apparel and accessories to toys, plush and stationary, and a special appearance from Paddington star, Emily Mortimer.

Production company Magic Light Pictures has announced two exciting new licensing deals for its hugely popular pre-school series Pip and Posy.

WildBrain CPLG, the entertainment, sport and brand licensing agency, has appointed PMI as the consumer products partner for Sonic Prime.

Ground Up is celebrating the 50th anniversary of Hello Kitty with a new trainer collection at Kids Foot Locker, comprising two stylish styles of low-top trainer.

Paramount Consumer Products & Experiences UK is set to launch a varied range of consumer products this year to accompany Dora, the CG-animated pre-school series featuring the beloved character ...

Miraculous Corp and Playmates Toys have teamed up to launch a Miraculous Ladybug 10th Anniversary Limited Edition Collector Doll.