The IAB Tech Lab has unveiled a new CTV Ad Portfolio and a major update to its Guide to Programmatic CTV, aiming to bring much-needed clarity and consistency to a fast-growing — and often fragmented — ...

Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible ...

AI chat assistants are not being used the way many marketers expect. Instead of acting as shopping tools or search engines, they function primarily as support systems for cognitive tasks — writing, ...

ABM is a proven marketing approach that has been a viable option for targeting B2B brands (and their purchasing committees) for decades. CTV is one of the newer marketing channels around and adoption, ...

Marketers don’t need to rely only on the big-name martech stack. Specialized single-solution tools can deliver real wins in 2026. The tools below may not be household names, but each is designed to ...