According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch ...

Google also announced that it will incorporate its existing commerce media suite, which was previously available through ...

While some Privacy Sandbox testers lamented their seemingly wasted effort, they remain committed to post-cookie targeting and ...

Despite a 3% uptick in Q1 revenue, Criteo’s stock fell by roughly 15% on Friday after news of a pullback by a major retail ...

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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Atlas Technology Group's Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the ...

Does programmatic feel like it’s gotten more confusing? It’s not just you. Plus, Bing might not be as big a punchline as we ...

Atlas Technology Group’s Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the M&A landscape.

Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US ...

The dramatic art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...