WPP will shortly retire the GroupM brand, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and ...

DDM reported 1% Q1 revenue growth, citing traffic downturns Google’s AI search results and soft advertising demand due to ...

Samsung is developing a pilot program with select advertising partners to run “personal ads” on the doors of their smart ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Marketing measurement is often messed up for reasons that have been written about ad nauseum: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic ...

Atlas Technology Group's Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the ...

Despite a 3% uptick in Q1 revenue, Criteo’s stock fell by roughly 15% on Friday after news of a pullback by a major retail ...

Why did Walmart buy Vizio? What happens when a CTV campaign turns on the S&P500+? Is Google losing its search engine edge?

Allie Lichtenberg will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21 ...

While some Privacy Sandbox testers lamented their seemingly wasted effort, they remain committed to post-cookie targeting and ...