Cane Creek Cycling Components is permanently reducing the price of up to 25% on two more components about a year after ...

RAPID CITY, S.D. (BRAIN) — Strider Bikes is now the exclusive authorized retailer for Kellys children's bikes in the United States. BRISTOL, U.K. (BRAIN) — Kelsey Media, a U.K. publisher that owns a ...

Industry hopes for exclusions from the Trump administration’s Section 301 tariffs were disappointed with the announcement Thursday  that the new tariffs of 10$ and 12.5% will take effect Friday at ...

Keener is BRAIN's Retail Editor and handles media relations and industry history for PeopleForBikes.Last week, PeopleForBikes (PFB) launched their America Builds Bikes initiative in support of the U.S ...

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the ...

Some Troxus e-bikes now feature the brand's Ride iQ smart technology, which includes security, adaptive performance tuning ...

Garmin acquired TrainingPeaks and TrainHeroic platforms. Financial terms of the acquisition announced Wednesday will not be ...

Wilier, the 120-year-old Italian bike brand, announced its new plan for the U.S. market with an Airstream hospitality camper at the Sea Otter Classic in April.  The legacy brand has now tapped ...

BRISTOL, U.K. (BRAIN) — Kelsey Media, a U.K. publisher that owns a variety of consumer media titles, has acquired three cycling titles froM Our Media> the Bike Radar digital brand and the print brands ...