It now accounts for 26% of the country’s 15+ population, according to the Kantar Media Compass Report, Q3 2025. The report, a ...

Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation ...

Surath, who was Performics COO, has been elevated to chief strategy and transformation officer, Publicis Media India.

Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation ...

A creator-led launch and cinematic brand film aim to spark desire and impulse online, sidestepping price cues in a crowded ...

Articles written by Archie Colvin ...

Contact Customer Support at [email protected] or call +91 22 69489600 The Pinterest Predicts 2026 report shows ...

India’s regional food creators haven’t just expanded the content landscape; they’ve reshaped India’s food culture itself.

“Globally 23 billion pairs of shoes are dumped in landfills and stay forever on the planet,” Padhi noted. Chupps designed its ...

This shift, Dadwal believes, is forcing marketers to think beyond performance alone. “In certain companies, data might lead ...

The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.

For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.