The Thoughtworks-TEADS partnership aimed to amplify the campaign’s reach and seamlessly connect creative vision with ...

In today's ExchangeWire News Digest: Google AI Overviews harming search referral traffic by up to 25%; Netflix more than ...

Australian Associated Press (AAP) has signed a multi-year agreement with Google, marking the tech company’s first AI-driven ...

Silverpush, the contextual intelligence company, today (20th August, 2025) has announced new AI-powered enhancements to the ...

Perplexity has offered USD$34.5bn (£25.5bn) in cash to buy Google’s Chrome browser, according to Reuters. The AI search ...

VideoElephant, one of the world’s largest libraries of premium video content and a leading video solutions provider for ...

From demographics to "Oh, you shouldn’t have " Remember the "good old days," when targeting meant picking a demographic? Age, location, maybe income bracket, and a creative you hoped would land. Cold, ...

In today’s Digest, we discuss claims that Meta inflated ad performance; Australia’s OOH industry seeing growth across all categories, as well as Google altering play store rules amid EU scrutiny ...

Clinch, the Agentic AI platform for omnichannel advertising, today (21st August, 2022) announced a new first-to-market DCO strategy available within its Flight Control platform, the ability to ...

Kevel, the industry leader in API-based ad serving technology, today (13th August, 2025) announced that Carwow, the UK’s ...

Smarter audiences don’t abandon traditional targeting models; they enhance them. They layer in behavioural signals that reflect how people are actually moving through media: what they’re watching, ...

As Britain prepares to head back to school this September, a new survey from GumGum, the contextual-first technology leader, reveals that advertising continues to play a decisive role in shaping how ...