In addition to fueling the evolution of how people watch TV, the proliferation of streaming services and content is broadening the appeal of certain genres to new audiences. And perhaps nowhere is ...

With soccer fandom up 11% across North America from 2020 to 2025, the sport plays an important role in the daily lives of 60% of regional fans. As FIFA World Cup 2026™ arrives, brands that understand ...

Auckland – March 3, 2026 – Nielsen’s New Zealand’s Biggest Ad Spenders of 2025 Report shows that Harvey Norman was New Zealand’s largest advertiser in 2025, overtaking Foodstuffs NZ as the country’s ...

When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the ...

Despite the surge in television usage during the Thanksgiving holiday, total TV viewing managed to increase slightly in December (0.3%), amplified by two of the top 10 viewing days of the year. Total ...

Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity with confidence. The advertising landscape looks ...

When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize.

As one of the world’s biggest supporters of women’s football (soccer), PepsiCo collaborated with Nielsen to chart the global rise of the sport across audiences, participation, and brand relevance.

Change isn’t easy, but it’s something women around the world are eager for—yet they say it’s taking too long for it to become a reality. Whether they’re seeking equal pay, a product that meets an ...

For Black Americans, content provides a common ground and sense of cultural credibility. Defined through media and exported globally in fashion, TV, music and more, this culture is fundamental in its ...

Cricket, a sport often associated with Commonwealth nations, is experiencing a remarkable surge in global appeal. 1 While its traditional strongholds remain undeniable, the sport is attracting new ...

Music fans have unprecedented access to music today, available whenever and wherever they want it. But with so much content available, how can fans quickly identify music they hear across television, ...