Billboard asked Sherwin-Williams (and Pantone) about the on-the-ground (and on-your-walls) impact the singer's palette has on ...

As brands scramble to post orange content, Swift and her management team, Taylor Nation, have executed a masterclass in ...

More like "The Life of a Trendsetter." Numerous corporations are jumping in on the orange-themed social media trend to ...

Buildings, logos, even food in Kansas City have gone orange to mark the news that “adopted daughter” Taylor Swift has a new ...

Jimmy Fallon suspects Taylor Swift's new "orange era" probably upset Donald Trump, and that he told her to "Stay in your lane ...

Just after midnight Tuesday morning, Swift officially announced the album in a clip shared by New Heights, the podcast ...

On Aug. 12, Taylor Swift announced her 12th original studio album, The Life of a Showgirl and a sparkly orange era on her ...

The news was preceded, in typical TAS fashion, by a few big hints: First came a post from Taylor Nation, the official ...

Fans were sent into a frenzy again on Thursday morning when Swift's official website showed a countdown, set to end at 2 pm ...

Discover the reasons behind Taylor Swift's choice of 'Portofino Orange' as the official color for her new era and how it ...

"I’ve just always liked it, Jason," Tay told Jason Kelce. "It feels like kind of energetically how my life has felt. And this ...