Taylor Swift's new album announcement has everybody seeing orange. She dropped the news in a swirl of a bright orange hue she calls Portofino Orange Glitter.

Pop star Taylor Swift has explained the orange theme for her upcoming album The Life of a Showgirl - revealing the colour represents how she was feeling while making the record during The Eras Tour which was "exuberant and electric and vibrant".

As brands scramble to post orange content, Swift and her management team, Taylor Nation, have executed a masterclass in fan-led marketing, slowly unveiling elements of her release via fun Easter eggs hidden in live performances, interviews, and social posts.