Marketing teams dream of campaigns that make headlines, go viral, and get players counting down the days until launch. But ...

Using AI to produce footage of video games with a consistent world and rules could prove useful to game designers ...

Is healthy video gaming better for teens than online videos? Here's what parents need to know about how teenagers spend their ...

Elon Musk has once again circled back around to the idea about making an AI-based game studio. And he does seem serious about ...

Microsoft Corp. unveiled artificial intelligence tools that can create video-game scenes that would normally have to be ...

Microsoft Research and Ninja Theory teamed up to build Muse, a generative AI model capable of generating gameplay.

A Seattle-based team that contributed to development on the popular online action game Marvel Rivals has reportedly been ...

The documentary, following a production of “Hamlet” within “Grand Theft Auto V,” is a high mark for the machinima genre of in ...

The video game industry saw "recovery and improvement" in 2024, with overall investment activity reaching $17.5 billion, ...

Microsoft views the Muse AI model more as a tool for game preservation and concept brainstorming than a way to replace ...

Every month, a wonderful new video game leaps off the diving board of development, performs a flawless series of promotional ...

Microsoft debuted Muse, a generative AI model that can be trained to output video game visuals and predict controller inputs.