Jan 10, 2025 · The Irish radio market continues to outperform many other media channels and, boosted by digital audio consumption, this looks set to continue into 2025, writes Peter Smyth, CEO of IRS+.

Jan 10, 2025 · Jane McDaid, Founder & Head of Creative innovation, THINKHOUSE. Every year the Dublin-bases agency THINKHOUSE invites some of the brightest and boldest thought leaders from the world of business, culture and marketing to answer one important question: ‘What do you predict brands and businesses will do more of, and less of, next year?’Jane McDaid, the agency’s founder and head of creative ...

Jan 10, 2025 · The European Association of Communications Agencies (EACA) and its IMPACT Council are delighted to announce the winners of the 2024 IMPACT Awards, celebrating outstanding achievements in Interactive Marketing, Promotional Marketing and Brand Activation.

Nov 22, 2024 · “Our festive campaign shows how SuperValu provides all the ingredients for a magical Christmas, from our premium Signature Tastes range for entertaining to our everyday essentials for family get-togethers and dinners.

Dec 13, 2024 · “An Post is thrilled to continue building on the magic of Christmas through our ‘Send from the Heart’ campaign. This latest collaboration with Core, Boys and Girls, and PML Group has allowed us to create a truly special OOH installation that continues building the beloved Tin Man narrative and visual story with the Send love heart.

Oct 4, 2024 · In the fifth instalment of The Interesting Index, a collaboration between The Public House, Bounce Insights and Adworld.ie, Sarah Walsh looks at what ads caught the attention of the nation.

Jan 10, 2025 · The OOH company Clear Channel Ireland is set to become part of Bauer Media following a decision by its parent company, Clear Channel Europe, to sell its business to the German privately-owned media giant in a deal worth $625m.

Nov 29, 2024 · The WPP-owned Grey London has won the global creative account for Tourism Ireland. With an advertising and marketing spend of €73m this year, Tourism Ireland is a coveted account for any agency to win.

Nov 15, 2024 · The theme for IAB Ireland’s Connect H2 2024 conference, which takes place next week, is “Innovate to Elevate” with number of leading industry experts lined up to speak in the Radisson Blu Royal Garden Hotel on Tuesday (November 19).

Oct 25, 2024 · McDonald’s has tapped into the power of dynamic audio for its latest campaign showcasing its McDelivery service. Created by the Bauer Media-owned audioXi, the campaign runs until the end of December and will involve nearly a quarter of a million (245, 700) variations of the brand’s 40 second ad with dynamic messaging used for various targeting triggers.