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@wearfigs such an amazing campaign & example of speaking to your audience’s experiences to build trust positioning your product as a solution/mission that’s bigger than the product itself! #marketingpodcast #femalefounder #businessownertiktok #marketingconsultant #marketingandsales
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Competitive strategy is how a business chooses to win in the market — by being cheaper, different, or focused on a niche. 1, Cost Leadership Become the lowest-cost producer in the market. Example: sell cheaper than competitors. 2, Differentiation Offer something unique or special that customers value. Example: better quality, design, or brand. 3, Focus Strategy Target a specific niche market instead of everyone. Example: products only for students or luxury buyers.
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All names and accounts mentioned in this video are used only as part of a public case study and strategic analysis, with full respect to everyone mentioned. This is not a comparison between creators. It is an example of how strategic thinking and the right use of social media features can take influencer marketing decisions to a completely different level. From one simple Instagram feature, we were able to identify: • Market positioning • Audience overlap • Shared communities • Competitor mappin
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