Nigo built Bape into a global brand with bold moves—including counterfeiting his own designs. A wild but smart way to control hype and demand. #repost #ctto @chancedubinick #bape #nigo #brandstrategy | Clothing Brand Academy
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Bape founder and streetwear icon Nigo is the new artistic director of Kenzo
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Nigo made one of the biggest brands of the early 2000s. This Japanese brand known as " A Bathing Ape" or "Bape" for short, was the hottest thing in pop culture. Rappers like Drake, Kanye West, Pharrell, and Many more exclusively wore the brand in 2006-2010. But after Bape became one of the most popular streetwear brands, they owner Nigo was hiding a huge secret... | Chance Dubinick
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