We’ve outgrown our current logo. I’ve narrowed the future of Balance down to 3 directions. I want your input. This isn’t about colour. It’s about the symbol and what it stands for. Comment 1, 2 or 3 and tell me why. I’m reading everything.
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How to balance your logo design 💡In this example, the monogram looked great, but it felt much heavier than the wordmark. That imbalance can make a logo feel awkward or unfinished.To fix it, we created 4 squares with a height equal to the wordmark. We then used those rectangles to measure and space the distance between the monogram, wordmark, and tagline.Logo balance isn’t just about size. It’s about how each element feels in relation to the others. If the monogram is bold, it doesn’t need to be
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How to balance long names is a logo! I always like to use a “power” word to allow hierarchy to play its role. The I use the “power” word to grid out the balance of the rest of my logo… in this case the icon and the word “overland” Using the elements you have to your advantage will allow you to find visual harmony. —— If you are a founder looking to bring balance to your world and scale your business… I can help. Hit the link in my bio and come say hi ☝🏼 —— #logodesigners #logoprocess #logoideas
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