Iconic Commercials on Instagram: "Iconic commercials become part of public memory because they were seen, repeated, discussed, and preserved at scale. Apple’s 1984 commercial first aired nationally during Super Bowl XVIII in January 1984, directed by Ridley Scott and broadcast once during the game. It introduced the Macintosh computer and was replayed extensively in news coverage the following days, turning a single media placement into a permanent reference point in television advertising histo