DHL expands Asia Pacific cold chain network with dual-certified facility in Malaysia
DHL expands Asia Pacific cold chain network with dual-certified facility in Malaysia
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DHL once pulled off one of the smartest marketing stunts in logistics. They shipped large black packages through rival couriers like UPS and TNT. But as the boxes moved, the cold-sensitive coating melted away — revealing bright yellow packages with the words: “DHL IS FASTER.” The result? DHL’s competitors were forced to carry and deliver advertising for their biggest rival, right through busy city streets. It became a legendary example of guerrilla marketing — turning competitors into unwilling
0:56
DHL once pulled off one of the smartest marketing stunts in logistics. They shipped large black packages through rival couriers like UPS and TNT. But as the boxes moved, the cold-sensitive coating melted away — revealing bright yellow packages with the words: “DHL IS FASTER.” The result? DHL’s competitors were forced to carry and deliver advertising for their biggest rival, right through busy city streets. It became a legendary example of guerrilla marketing — turning competitors into unwilling
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