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Wir sprechen oft von freier Meinung und freien Entscheidungen. Doch wie frei sind unsere Gedanken wirklich? Edward Bernays erkannte bereits vor über hundert Jahren, dass Menschen selten durch Fakten bewegt werden. Bilder, Gefühle und Wiederholung prägen unsere Wahrnehmung oft stärker als Argumente. Seine Ideen beeinflussten Werbung, Politik ...
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