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Why are "Empty" Mall Showrooms so Successful? 🏢💸 Ever wondered why brands like Nike or Zara pay crores for huge, empty showrooms? It’s not a mistake; it’s a strategy. Anchor Power: Big brands are placed in corners to force foot traffic across the entire mall. Billboard Effect: These stores act as massive advertisements to build premium brand status, even if you don't buy today. The Rent Secret: Huge brands often pay rent based on profit, while smaller shops pay fixed, expensive rates just to b