How Liquid Death's founder started a $700 million water brand
10:21
CNBCZachary Green
How Liquid Death's founder started a $700 million water brand
Liquid Death founder and CEO Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million. After attending the 2009 Warped Tour, Cessario realized bottled water lacked irreverent marketing like that of energy drinks. With about $1,500, he created a commercial before he had an actual can of water. It ...
Nov 26, 2022
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