How Songs Were Made on Instagram: "When Day ’n’ Nite first surfaced in 2008, Kid Cudi was still an unknown from Cleveland working at a BAPE store in SoHo and living with his uncle while pushing mixtapes. The track appeared on his debut tape A Kid Named Cudi, released with the New York collective 10.Deep, and quickly spread through blogs, clubs, and DJs. Around the same time, Kanye West discovered Cudi through his manager Plain Pat and signed him to GOOD Music under Universal Motown. In early 200