The '4 R' strategy: how to sell the value of 'full public relations'.
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The '4 R' strategy: how to sell the value of 'full public relations'.
In this video, produced by FACHA, Manoel Marcondes Neto explain: instead of just listing services they know how to do, PR professionals should approach business managers as strategists. Everyone knows they need better results, but they might not realize those results come from the four pillars of 'full PR': Relationship, Recognition, Relevance ...
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Public Relations Career
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